Cactus Vacation Rentals

Cactus Vacation Rentals is a vacation rental management company in Arizona that helps property owners manage their rentals easily and increase their income.

They wanted to revamp their existing website that shows their values of professionalism, reliability, and transparency, while also being fun and featuring a new brand mascot.

They wanted to move away from their old, messy, and generic WordPress site, which didn’t look professional. Instead, they wanted a unique website that would make them more credible and attract more homeowners to work with them.

The old website suffered from several design problems, such as poor contrast, unclear buttons, overwhelming choices, lack of visual hierarchy, and the use of generic stock images. These issues negatively impacted the user experience and diminished the overall credibility of the company.

To address these issues, we decided to start from scratch with a new website. After gathering insights through a detailed questionnaire with the client, we developed a clear design strategy that aligned with their brand values and goals. We optimized the website's flow to enhance user experience, effectively guiding visitors toward the desired action: conversions.

We replaced the stock images and other generic assets with custom-made animations and illustrations. This gave the company a unique personality that helps them stand out from the competition and makes a lasting impression on visitors.

Once we had the design system set up and all the requirements sorted out, we kicked off the development phase.

The client wanted to manage the website's content on their own, so we connected it to a user-friendly headless CMS, making it easy for them to update everything as needed.

We also built a custom blog platform, giving the client the ability to write articles that boost their SEO.

This setup provides a solid, long-term solution that can grow with their digital marketing needs.

The project was a great success. The new website is visually appealing and clearly represents a strong brand identity that the company can build on moving forward. As a consequence, the conversion rate has drastically improved.

With our expertise, we've ensured that the website is fast, responsive, and scalable to meet their evolving needs.

We've equipped them with a powerful marketing tool that will support their growth for years to come.